Culinary Brand Strategy & Product Positioning
Crafting a Brand Promise through Data-Driven Analysis and Story
Brand Marketing & Promotion
How an Industry Pro Adds Authority and Expertise to Your Brand
Culinary Product Development
From the first spark of a product idea to seeing it on the shelf or Amazon
Culinary Brand Strategy & Product PositioningThe cornerstone to brand success is having a clear identification of the product’s mission and what the product can deliver. Too often brands repeat the same common steps for marketing that build on what has always been done. That works sometimes. But does it put the product in its optimal market niche and communicate the value and strength of the product?
Culinary Brand Strategy Clients
Palate. Passion. Purpose.
Are you hungry for change? Don’t know where to start to make a difference in this world? Me either. But I am lucky enough to have connected with CWS (I’m on the board) and their partner, Australian-based Act for Peace, so I can take on the challenge of eating the...
Bachelor Recipe, an India-based food and lifestyle website followed globally by food-lovers, home cooks, and travel enthusiasts who seek creative culinary creations, tapped my decades of experience as a prop and food stylist to teach their readers how to create viral...
Finally! Ermahgerd!!!! Did you think that winter would ever end?? I for one did not. Today in NYC it was 90 and stickeeeeeeeeeeeeeeeeeeeee! But that means not only are the farmers' markets in full spring swing, they are pushing out the bounty that Mother Earth shares...
If you are looking for a high-energy, results-oriented, flavor expert, willing to go the extra mile with a big smile…give a shout.